Trupanions top 5 reasons for choosing Zelo:
- Advanced analytics in one place
- Aesthetically pleasing templates
- Modern and intuitive interface
- Great link tracking capabilities
- Amazing support and responsiveness from the Zelo team
“As a communications team, being able to measure the engagement of our team members has been really game changing”.
User experience is priority number one
An intuitive newsletter hub is not optional, it’s a requirement.
No company wants a complicated interface. We deeply care about our customers' user experience and use elements like “drag and drop” and “standard or custom templates” to ensure simplicity and efficiency in our customers' workflow.
“It's a really intuitive platform for building out something new from scratch with their drag and drop features. I find it really to be quite easy to use and fun to play around with”
We strive for making our customers have fun AND save time when creating engaging internal newsletters.
Finding reliable newsletter metrics
One of Zelos most appreciated features is our analytics hub. With us, you get the best-in-class analytics to understand how your content is performing and how you should improve on your KPIs.
“Choosing Zelo really boiled down to data accessibility. There was definitely a factor of wanting to improve the look, the aesthetic, and make things prettier, more engaging, more polished and professional. But this is a nice to have, not a need to have. The data was really the game changer for choosing Zelo.”
How Trupanion benefits from using Zelo
Since implementing Zelo, Trupanion has experienced a number of benefits.
First, they've seen better open rates on their internal emails, which means that employees are more likely to read and engage with the content.
“We've seen an improvement in our open rates. Which means that we're getting better at our job, we're reaching more people within the organization and getting them the information they need”.
Second, Zelo has provided Trupanion with better data and all-in-one place, making it easier to track the success of their newsletters and make improvements as needed.
“Before using Zelo, we had to collect data from multiple sources and hodgepodge it together. With Zelo the process is much more efficient because there's a singular space that we look to find that information”.
Another key benefit is that Zelo has helped Trupanion to foster more engagement from their employees regarding their internal newsletters.
By using branded and visually pleasing templates, Zelo has made it easier for Trupanion employees to create and share content. This has saved employees time, and has made it more likely that they will contribute to the newsletter on a regular basis.
Overall, Trupanion has found Zelo to be a valuable tool in improving their internal communications.
By making it easier to create and track newsletters, Zelo has helped Trupanion to keep their employees informed and engaged, and has helped to build a stronger company culture as a result.
What makes Zelo different?
- Simple onboarding
- Detailed analytics, all in one place
- Intuitive dashboard and quick setup
- Scale up or down, any time you want
- Cover Teams, Slack and SMS, in addition to email communications
- Follow trends and KPIs to stay ahead of your audience
- Offer your recipients a personal message archive
- Create surveys, tests and courses as well as sending newsletters
Curious about Zelo?
Are you considering using Zelo to improve your internal communications?
As said by Brooklyn Benjestorf from Trupanion, “go for it!”. Discover Zelo with a 14-day, no hassle free trial.
