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What Is Internal Marketing, and Does It Increase Employee Engagement?

When it comes to scaling your business, the single best investment you can make is in internal marketing. Educating your team about your brand and getting them excited in your mission is simply a non-negotiable in today’s corporate climate.

July 18, 2022

Asynchronous Communication: What Is It, and How Does It Help?

With an increase in remote work and the busyness each employee faces during the workday, asynchronous communication is more prevalent than ever.

July 5, 2022

7 Internal Communications Best Practices

Internal communication is a crucial part of success in any modern business model. Whether you want to unify your workforce around a shared goal, reiterate your company's mission and values, or relate other important information company-wide, when and how you communicate with employees matters. But rapid-fire emails are no longer enough to accomplish these goals. Instead, you need to have a sophisticated internal communications strategy, the right tools, and the following best practices system in place and to employ the following internal communications best practices to set your business up for success.

June 14, 2022

15 Tips for How to Engage Remote Employees

It looks like remote working is here to stay for many companies. If yours is one that isn’t going back to the office any time soon—or if you’re managing a hybrid situation—here’s how to keep remote employees engaged as they continue to work from home.

June 5, 2022

6 Tips for Using Text Messages to Communicate With Employees

The health of any enterprise depends on quality internal communication. Employees who are engaged and tuned in to the heartbeat of their organization tend to have higher morale and perform better at work. If you’re looking for a better way to connect, as 53% of professionals are, think about using text messaging to communicate with employees.

May 29, 2022

The 5 Best SMS Apps for Businesses

With technology constantly evolving, more and more businesses are turning to tech services to manage their data, track internal workings, and make information accessible for their employees. SMS for business is quickly becoming an important tool to promote employee engagement and form connections across departments.

May 15, 2022

How Communication Styles in the Workplace Impact Your Brand

Every team has one thing in common: no matter where you are in the world, collaboration brings its own set of unique challenges. However, the root of many problems lies in delivery rather than content. From assertive to passive and everything in between, Zelo’s services aim to diversify communication methods and foster best practices in work cultures.

May 2, 2022

What Can You Do to Encourage Employees to Read Announcements

For company leaders, internal communications managers, and others in roles that oversee company communication, putting time and effort into messaging that never gets read by employees is disheartening. It’s frustrating to reference a new policy change or upcoming event you covered in an internal newsletter only to have several team members say, “Wait, what?”

April 18, 2022

How to Write Employee Newsletters Your Staff Will Want to Read

Employee newsletters are meant for employees to read, whether they’re standard company updates or something more exciting to raise morale. Creating a compelling newsletter that makes a difference and is well-received, however, often poses a significant challenge.

April 4, 2022

A Guide to Effective Employee Monitoring

From wiretapping to keylogging, traditional employee monitoring can be invasive and morale-crushing. But by monitoring the way employees prefer to communicate (be it location, device, or frequency), companies can reach them on their turf and foster higher productivity in a respectful way.

March 20, 2022

7 Game-Changing Internal Newsletter Metrics

Due to the cultural shakeup of the last couple of years, effective digital communication is more critical than ever. Many employees can no longer rely on in-person team meetings, company-wides, and even water cooler gossip to glean important company information from their peers and managers. Internal newsletters are a reliable way to inform your workforce on mission-critical messaging—keeping them tapped in, engaged, and productive.

March 1, 2022

How To Measure Communication With a Remote Workforce

Companies going «remote-first» is a trend globally. Here are some of our insights and best practices for measuring if you’re hitting the target on comms across a distributed workforce.

July 3, 2021

How Visionary Leaders Communicate Their Story

Having a great plan and vision for the company is something that most leaders can work out. Being able to articulate and adequately communicate the journey companywide is a much more difficult task.

June 20, 2021

Zelo Announces the Release of Zelo 2.0

Zelo announces the release of Zelo 2.0, a SaaS enabling customers to efficiently monitor and improve internal corporate communications. This release builds on the success of the Zelo platform by introducing several key innovations that allow companies to tailor the delivery and content of their communications to more effectively reach their audience.

June 15, 2021

Solving the Overcrowded Channel Problem

During the last couple of months we’ve interviewed hundreds of different managers about their communication habits. It has been one of the most exciting and rewarding journeys for me so far. These are passionate people leaders are navigating in a daily storm of communication and deadlines. What strikes me as an essential trait when speaking with them is the empathy they continuously show.

June 15, 2021

[ Case Study ] Simplicity Drives Execution

With a widespread network of resellers, Volkswagen Moller Bilfinans AS has a tough job tracking compliance and certification for financial products in their different markets. Using Zelo they could focus on monitoring and drastically reduce the manual labor spent on driving compliance. With an easy-to-use interface the tool provides team leaders a dedicated dashboard using the built-in department feature.

January 6, 2021

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