The 5 Best SMS Apps for Businesses

With technology constantly evolving, more and more businesses are turning to tech services to manage their data, track internal workings, and make information accessible for their employees. SMS for business is quickly becoming an important tool to promote employee engagement and form connections across departments.

Written by

Henrik Jesman Sunde

May 15, 2022

With the vision of bolstering communication between business leaders and their employees, Zelo is one of the top SMS for business applications. Yet, discerning which SMS applications are the best for business communications is of the utmost importance for business leaders. That said, explore the 5 best SMS apps for businesses.

Why Do You Need Business Texting Services?

SMS messaging, commonly known as texting, is quickly becoming a popular way for business members to communicate with each other and across channels. Instead of sending emails that may get missed, business texting services offers a way to send mobile messages straight to employees’ phones. While some may be hesitant about this new way of communication, many people actually prefer to communicate via text messaging instead of receiving phone calls and emails. According to a recent survey conducted on cell phone usage, 70% of Americans check their phones within the first five minutes of receiving a notification. 

The use of business text messaging has become the new frontline technology due to the uptick in remote work options and for workers who don’t have direct access to email. As working remotely becomes the new norm, businesses must find ways to not only boost employee engagement but successfully communicate when employees work from multiple locations and time zones. Thus, the use of business texting services becomes a more convenient and flexible option.

SMS for business applications can be used for quick check-ins, reminders, and appointment confirmations as well as providing a channel for employees to communicate with their colleagues. In addition, too often businesses experience problems with overcrowded channels and they end up double communicating or over-communicating. Because time is money, this efficient way to communicate does serve an important purpose.

What Goes into the Best SMS for Business?

Not only are SMS for business apps excellent tools for communication, but staff members can benefit from more freedom because they are no longer tied to their computers. The use of SMS for business applications helps to create a more flexible business environment and utilizes more reliable communication. For that reason, the switch to business texting services may be one of the smartest moves companies make this year.

There are dozens of different SMS for business applications available on today's market. Because of this, it makes it quite difficult to choose the best business text messaging service. There are many different features that business leaders, such as yourself, should look for when choosing an SMS application for your team. 

To determine which SMS for business apps are the most promising for any company looking to try out business text messaging services, we evaluated various applications based on  the following features:

  • Ease of use.You should not require a specialist to come in and set up an SMS service for your business. The best SMS for businesses should be easy to use and user-friendly.
  • Scalability. Text messaging services should grow as your business does. That said, there should be several plans available for your business to choose from and different features that can help your business thrive.
  • Integration. Business texting services should be able to integrate with other platforms and technology that your business is using so that you can automate as many features as possible.
  • Direct communication. Texting solutions for business should allow companies to directly interact with their staff members. However, the app should also serve as a way for employees to communicate with your team. The best business texting services offer a two-way communication channel.
  • Affordability. Business text messaging should become an asset for your company and the cost should reflect the needs of your business. So, there should be different packages available for companies to choose from.

Benefits of Internal SMS Messages

Let’s face it, it can be hard to keep up with the influx of emails coming through our inbox every day but an SMS message that comes through a phone that is attached to you all day is less likely to be missed. Whether you have employees who are working remotely or have jobs that don’t tie them to a desk, there are multiple ways you can use messaging to communicate with employees. Text messages are typically short, sweet, and to the point which allows for various types of messages to get out without clogging up your inbox. Here’s where SMS messaging might be beneficial:

  • Welcome messages for new hires
  • Scheduling
  • Reminders
  • Company updates 
  • Company feedback
  • Job instructions
  • Emergency and security alerts

The Best 5 SMS for Business Apps

SMS for business can greatly improve your communication between your employees and departments regardless of their location. We evaluated the best business texting services so that you can make a decision that best fits the needs of your company.


Zelo is one of the top choices for the best SMS for business communication because of its high level of integration, user-friendliness, and customizability. Not only does Zelo offer ready-to-go templates, but it allows you to create your own templates that incorporate your brand's elements, assets, and colors.

In addition, Zelo’s Create feature allows you to easily design an engagement strategy with confidence. Further, Zelo has the option for easy collaboration with your team and incorporates real-time updates and communication tracking. Finally, Zelo’s easy-to-use SMS consent feature makes complying with the Telephone Consumer Protection Act (TCPA) a breeze.


Simple Texting is well-known for its scalability and easy-to-use interface. Not only does it offer several different pricing plans, but it is also very customizable and well known for its texting campaigns. Simple Texting would be an excellent choice for an enhanced communication software for any company. However, one limitation is that there is a 160-character limit for each SMS credit.


EZTexting has many great communication tools that put it at the top of the list for smaller businesses. It is very customizable, easy to use, offers comprehensive analytics, and helps craft surveys. It does offer several different pricing packages, but users must be careful to use any credits because they often expire within 18 months.


Salesmsg Is a promising business communication tool for any business looking to expand their platforms. It offers two-way text messaging and mass SMS capabilities, which makes it one of the most excellent texting solutions for businesses. In addition, Salesmsg integrates well with top CRM software and other business-related software. However, it is not well suited for businesses that have a low volume of communications.


Textedly is a promising business SMS service for growing businesses and smaller companies. This business text messaging service has many different communication tools that allow for optimal staff engagement. While it does lack some key features, such as segmentation and surveys, it does offer custom keywords and free incoming messages.

Book a Demo with Zelo

Contact Zelo to learn more about the amazing features that this business application has to offer. To learn more about SMS for business to help employee engagement and to become more familiar with the ways in which Zelo can help support your business, book a demo today.

Improve Your Communications with Zelo

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