Are you struggling to get your employees to read your internal newsletter? Are you looking for ways to make it more engaging and effective? If so, you’re not alone. Many companies struggle to create internal newsletters that employees actually want to read.
Henrik Jesman Sunde
October 12, 2022
But with a little effort and creativity, you can turn your internal newsletter into a must-read for your employees. Here are 10 tips to help you get started:
1. Make it visually appealing. Use a clean and attractive layout, incorporate images and graphics, and consider using colors and fonts that reflect your brand.
2. Keep it short and sweet. Nobody wants to read a lengthy newsletter, so keep your articles concise and to the point. Consider using bullet points or numbered lists to make the information easy to scan.
3. Mix it up. Don’t just fill your newsletter with dry corporate updates. Include a variety of articles and features, such as employee spotlights, fun facts, and useful tips and resources.
4. Make it relevant. Your employees will be more likely to read your newsletter if it contains information that is relevant and useful to them. Consider surveying your employees to find out what they want to see in the newsletter.
5. Encourage interaction. Don’t just broadcast information to your employees – engage with them! Include a section for employee feedback and suggestions, and encourage them to share their thoughts and ideas.
6. Keep it consistent. Your internal newsletter should be a regular occurrence, so try to publish it on a consistent schedule. This will help your employees to know when to expect it, and will make it easier for them to make it a part of their routine.
7. Make it accessible. Make sure your internal newsletter is easy to access and read on a variety of devices. Make sure you provide a version that can be viewed on computers, tablets, and smartphones.
8. Make it actionable. Your newsletter should not just be a collection of interesting facts and information – it should inspire your employees to take action. Include calls to action in your articles, and encourage your employees to follow up on the information you provide.
9. Make it a team effort. Your internal newsletter is a great opportunity to showcase the talents and contributions of your employees. Consider asking for article submissions from different teams and departments, and giving your employees a chance to share their expertise.
10. Make it fun. Your internal newsletter doesn’t have to be all business all the time. Include some fun and lighthearted articles and features to keep things interesting and add some personality to your newsletter.
By following these tips, you can create an internal newsletter that your employees will look forward to reading and that will help to keep them informed, engaged, and connected to your company.
With newsletter software like Zelo, you can discover which channels are your best performers and let employees set their preferred channels to receive company updates.
For example, developers may use Slack as their main communications vehicle while the sales team might be easier to reach via SMS for a more personalized experience. Regardless of whether your audience prefers to use email, SMS, Teams, or other distribution channels, Zelo makes it easy to automatically send internal newsletters to each recipient’s preferred channel.
At Zelo, we know both by experience and by talking with our clients that creating and distributing internal newsletters can be time-consuming and costly. That's why we are excited to announce that we are now offering a free AI internal newsletter generator tool for the community.
Email deliverability refers to the ability of an email message to reach the intended recipient's inbox. It is a critical aspect of email marketing and internal communication, as a low deliverability rate can result in a significant loss of potential engagement and information. Many factors can affect the deliverability of an email, including the sending IP, the sending domain, the email content, and the recipient's email provider.