Newsletter
Internal newsletter software for HR and comms teams

Do you know if anyone read the last one? Zelo sends your internal newsletter and shows you who actually read it.

Build the update from blocks, schedule it, and send it by email, SMS, Slack or Teams. Then see open and click rates by department, so you know which teams are reading and which ones stopped. It runs on the same delivery engine that sends your training, so there is no second tool to run.

  • Open rates by department
  • Reaches staff without email
  • No per-seat pricing
The problem

You are sending into the void and calling it communication

The all-staff email nobody opens is a running joke in most companies. Writing the update is not the hard part. The hard part is that once it goes out, nothing tells you whether it landed, so you write the next one on the same guesswork as the last.

  • The staff newsletter goes out to everyone, and the only feedback you get is the two people who hit reply.

  • Half the workforce has no desk and no work email, so they hear it secondhand or not at all.

  • The marketing team’s email tool is built around customer lists, consent and unsubscribes, which is the wrong shape for employees.

What the module does

Send it, then find out what happened

Built from blocks

Assemble the update from text, images, buttons and dividers. It renders in your brand colors and reads correctly on a phone, with no template file to edit.

Email, SMS, Slack and Teams

Plus WhatsApp and Workplace. Deskless staff get the update on their phone, office staff get it where they already work, and you pick the channel per send.

Open rates by department

Who opened, who clicked, and which link. Broken down by team and location, so you can see which group the message is not reaching.

Audiences by rule, not by list

Send to a department, a role or a location without maintaining a list. New hires match the rule and start receiving the newsletter automatically.

No per-seat pricing

Pricing follows the number of employees you reach, not the number of people editing. Add as many editors and reviewers as you want without the bill moving.

One platform, not two tools

The same engine that delivers your training sends the newsletter. One employee list, one set of contact details, one bill.

How it works

From draft to a report on who read it

  1. Build the update

    Blocks and your brand colors. No template file to edit.

  2. Pick the audience

    A rule, not a list: department, role or location.

  3. Schedule the send

    Choose the channel and the time. Zelo delivers it.

  4. Read the numbers

    Open and click rates by department, ready for the next one.

Writing and sending

Put it together in the time you actually have

Internal communications is rarely anyone’s whole job. The tool has to be fast enough to use between meetings, or the update never goes out at all.

  • Blocks, not markupText, image, button, divider. Drop them in, reorder them, and it renders correctly on every screen size.
  • Your brand colors, automaticallyPick your brand color once. Every send uses a consistent, readable palette built from it, with no designer involved.
  • Write now, send laterSchedule Monday morning on Friday afternoon. Sending is timezone-aware, so a global update lands at a reasonable hour in every location.
  • Reaches deskless staff tooSMS and WhatsApp mean the people without a work email get the same update, at the same time, as everyone else.
What happened next

The numbers that tell you whether it worked

An open rate for one department is worth more than an open rate for the whole company. It is the difference between knowing engagement is down and knowing which location stopped reading three months ago.

  • Opens and clicks, separatelyTwo signals per recipient instead of one blended number. You can see who opened the update but never clicked through.
  • Broken down by departmentCompare teams and locations, and find the group the message is missing before it turns into a problem.
  • Which link earned the trafficKnow whether people went to the policy, the form or the event, and write the next one accordingly.
  • The trend across sendsOne send is noise. The trend over a quarter tells you whether internal communications is actually improving.
Skip the call

Would you rather just get the price?

Pricing follows the number of employees you reach, not the number of people writing the newsletter, so your headcount is all we need to put a real number in front of you. It arrives by email within one working day.

Number of employees

We use these details to reply to you, nothing else. Privacy

Objections

What comms leads ask first

We are switching from another internal newsletter tool. How much work is that?

There is usually no list to migrate. Zelo builds audiences from your employee data and the rules you set, so you point a send at a department instead of importing a spreadsheet of addresses that starts going stale the day you import it. If you already run training in Zelo, the audiences exist before you write the first update.

We already use a marketing email tool. Why add another one?

Marketing tools are built around customer lists, consent and unsubscribes, which is the wrong model for an employee newsletter. The bigger difference is that Zelo already holds your staff, their departments and their contact details, because it delivers your training. You send to a rule instead of maintaining a second list that nobody owns.

How do we reach staff without a work email?

The same way training reaches them: SMS, WhatsApp, Slack, Teams or Workplace. You choose the channel per send or per audience, so office staff get email and frontline staff get a text.

Is tracking who opened an internal email a problem under GDPR?

It is personal data, so it needs a lawful basis, transparency with staff and a retention period. Zelo processes it under the GDPR, and most organizations already cover internal communications monitoring in their employee privacy notice. Worth confirming with whoever owns that on your side.

How many employees can we send to?

There is no upper limit. We work with organizations from around 150 employees up to tens of thousands, and the delivery engine is the same at both ends. Tell us your headcount and we size it from there.

Do we have to use the rest of the platform?

No. Newsletter is sold as its own module, so you can run it as a standalone employee newsletter platform. It gets more useful alongside the training modules, because audiences and contact details are shared, but nothing requires them.

What does it cost?

Pricing follows the number of employees you reach, not the number of seats, so you can add as many editors and reviewers as you want without the bill moving. Tell us your headcount and we will come back with a price. Newsletter is also included in the Suite tier, alongside the course builder and the LMS.

Trust and security

Ready for your IT review

  • ISO 27001 certified
  • SOC 2
  • GDPR
  • Employee details live in one platform instead of being copied into a marketing tool

See what your last update would have looked like

Book a 30-minute demo. Bring a recent all-staff email and we will rebuild it in the editor, send it to a test audience, and show you the reporting it would have produced.

30 minutes · bring a recent update if you have one