How much is too much? The best intentions can sometimes result in unexpected results. Thus, fatigue dashboard helps giving insights into whether your audience start to become tired of the way the communications are done in your organization.
In any organization, there is a need of finding an optimal structure of communication, and ensuring that this communication is as effective as possible. But often the audience of information might become tired of the way the information is distributed, which leads to ignoring and missing out on important organizational information.
The Fatigue Page helps giving insights on this, and aid to ensure that if your audience become tired - you should know. Giving you the possibility to both understand what happens as well as giving you options through data how to solve this issue.
The Fatigue Page is found within the Dashboard, and the different statistics can be viewed as either monthly, quarterly, half year or yearly data.
This chart shows the percentage of your messages that have been opened over time. This chart is normalized for the volume of messages that you are sending so it is accurately viewing how your messages are performing regardless of how large your batch of messages are. As the moving average goes up or down, you will know how your audience is responding. If the line goes up, you are doing well. If it goes down dramatically, you might want to consider postponing additional messages for a day or two.
In addition, the color of the line provides a quick insight in how well your audience is responding. Orange means stale or decreasing, while green illustrates positive trends. This way of illustration is repeated across the Fatigue Page.
Mean Time To Open
This chart shows you how long it takes for your messages to be opened. If the line showing your running average is going down, your audience is responding quickly, and you can keep sending out additional messages. If the line is going up, you might want to lower your volume of messages.
Key Fatigue Trends
This widget shows you how your communication sends correspond to the percentage of communication opens you are getting. If you change the time period in the widget or across the entire fatigue page, this widget will recalculate the ”sends” and ”opens” for the new time period against the previous time period. This widget is designed to give you a quick understanding of how your audience is responding to receiving your messages.