This is a simple overview of the Demographics page on the dashboard.
The demographics tab tells us about our audience. Where are people opening Zelos? Which email providers do they use? Which language do they speak?
These are questions you’ll get answered on this page. You can also look at the global data via the upper right dropdown.
Location shows a map. Every time a recipient opens a Zelo the location shows up on the map. Over time you’ll see where the largest groups appear on the map.
Note that the location data is pulled from IP-addresses. There might be inconsistencies, especially over mobile data.
E-mail suffix gives a quick overview of which email providers the audience uses. The data is sortable based on operating system.
Language shows which languages are detected in the audience. Use this information to tailor the language of the Zelos you send out.