Content and Quality page

The time and execution tab tells you about different aspects of your content. How long should your Zelos be? What about video length? Text length for each step? These are questions the content and quality dashboard can answer.

These are questions you’ll get answered on this page.

Steps viewed

Steps viewed tells how many steps the recipients watches across all sent Zelos. This can tell where people drop off and give an indication of how long Zelos you should compose for the audience.

Time spent on steps

Time spent on steps shows how long recipients on average stays on each step before clicking next. For example, if time spent on steps are low, you can assume recipients aren’t reading all your content.

Text amount read

Text amount read is a little similar to the “time spent on steps” widget. It calculates how many words the audience reads, specifically on text and image steps. This way you can see if your audience prefers shorter or longer texts.

Video length

Video length is also a little similar to “time spent on steps” and “Text amount read”. It shows how many seconds the audience watches of movies sent out across various Zelos. If you typically send out 3 minute videos, and your audience only watches 40 seconds, you should for instance consider to shorten them.

Step types used

At last, the step types used widget gives a simple overview of how your Zelos are composed when it comes to step types. Good distribution of step types helps the audience engage more, compared to only using text steps for instance.